When a product has multiple variants with different prices, Shopify automatically displays a "From" label before the price on collection pages—for example, “From $19.99”. This indicates that the product has variable pricing across its variants.
If you'd like to change this “From” label to something else (e.g., “Starting at”, or a localized version), follow the steps below.
From your Shopify admin, go to Online Store > Themes.
Find your current theme, then click “…” > Edit default theme content.
Look under the “Products” category, where you'll find the “From” label.
