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General Data Protection Regulation(GDPR)
General Data Protection Regulation(GDPR)
Yuan avatar
Written by Yuan
Updated over 5 months ago

Overview

General Data Protection Regulation (GDPR) is a regulation issued by the European Union on May 25, 2018 to protect consumer privacy and data security. Merchants must comply with GDPR regulations when they mobile consumer information. uShopAid has also taken many measures to ensure that the consumer data you collect and save in uShopAid is in compliance with the GDPR agreement.

If your store has consumers in the European Union, you need to pay attention to complying with GDPR regulations.

GDPR requirements you need to meet

Sending marketing emails requires consumer consent

When you send marketing emails, make sure that consumers have agreed to receive email marketing from your store, that is, you can only send marketing emails to consumers whose email subscription status is Subscribed.

Consumers can subscribe to emails after confirmation

When consumers participate in the Signup Form to subscribe to emails, you need to inform consumers of the purpose of collecting emails and the usage scenarios. And it needs to be confirmed by the consumer to subscribe to the email successfully.

Store consumer data securely

When merchants store consumers' personal data, they must ensure security and not leak them. Consumer personal data includes name, address, IP address, email, etc.

Deletion of data, provision of data, modification of data as requested by consumers

Consumers have the right to ask merchants to provide their collected data, and to modify or delete data.

What uShopAid offers to meet GDPR

Email consent

When the Signup Form collects the consumer's email address, the consumer is required to tick the consent before subscribing to the email.

Double opt-in

When the Signup Form collects the consumer's mailbox, turn on double opt-in, and the consumer receives the confirmation email sent by the merchant and clicks the confirm subscription button to complete the email subscription.

Data encrypted storage

Consumer personal data stored by uShopAid is encrypted and stored, so there is no risk of data leakage.

Consumer data export

Profiles provide an export function, and merchants can export consumers' personal data and order data at any time.

Consumer data deletion

Profiles provide a delete function that can delete all data stored by consumers in uShopAid. It cannot be restored after deletion.

Consumer data modification

Merchants can modify any personal information data of consumers.

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